Moderator: Dr. Ian Lane Davis, CEO, Mad Doc Software, LLC. Panelists:    Toby Gard, Game Designer, Crystal Dynamics
                    John Milius, Screenwriter, Apocalypse Now
                    Tim Schafer, Founder, Double Fine Productions
                    Joe Staten, Cinematics Director, Bungie Studios

Electronic Entertainment Expo (E3) Panel: "Developing better characters, better stories: How a game character’s emotion, passion, and intelligence makes the game experience real."

The more compelling the character, the more likely gamers will want to associate and 'play with' that character. Tomb Raider's Lara Croft is devoted to her mission. Grand Theft Auto's "CJ" plays by his own rules. In the upcoming Psychonauts, straight-arrow Raz is earnest and honest as they come. What are the secrets to developing game characters that draw in gamers? Equally important, what will be the secrets as better technology and AI expand the possibilities in the future for developing compelling game characters? What counts most? Is it physical appearance, humor, emotional depth, or ability to overcome challenge? What must-have traits do newly-minted characters need to gain immediate traction with gamers? And what traits should designers avoid? This session will bring together some of the industry's most successful game creators and ask them to share their formula for creating strong, compelling characters-and top-selling games.