MEDIA ADVISORY


THE MAD DOCTOR MODERATES KEY PANEL AT E3 2006

Industry Leaders Weigh in on “Perfecting the mix of Story,
Character Development, and Interactivity” in Games


WHO:

The Moderator:
Dr. Ian Lane Davis, CEO and Founder, Mad Doc Software, LLC (Empire Earth 2)

The Panel:
David Cage, CEO and Founder - Quantic Dream (Indigo Prophecy)
Richard Dansky, Central Clancy Writer/Manager of Design - Ubisoft/Red Storm Entertainment
David Jaffe, Game Director - Sony Computer Entertainment America (God of War)
Marc Laidlaw, Writer/Game Designer - Valve Software (Half-Life, Half-Life 2)
Neil Young, Vice President, General Manager - Electronic Arts - Los Angeles

WHAT:

E3 2006 Panel 1.7
“Perfecting the mix of Story, Character Development, and Interactivity”

An exciting line in the history of game development has been crossed. After years of dialogue and ongoing attempts to deepen plot, build believable characters, and refine programming skills, game designers are now creating interactive experiences that rival a movie's level of depth and engagement. Can a game make you cry? Can it make you believe in a character's mission, in a character's struggle, strengths, weaknesses, and values? Through the inclusion of story specialists--actors, screenwriters, editors, and special-effects experts--games have made spectacular leaps in delivering an immersive experience. The industry's top designers will share the podium with crossover talent from a variety of entertainment arts as they discuss how to create a game that can hold a player's attention for ten to fifty hours, how they invest game characters with emotion, passion, and intelligence, how they build heartbreak, joy, and fear into the story, and what genres are needed in a single title to deliver a satisfying and complete experience.

WHERE:
E3 2006, Los Angeles CA Convention Center, Room 404AB
WHEN:
Thursday, May 11, 2006; 1:30 PM – 3:00 PM
BIO:
Dr. Davis, former Technical Director at Activision Studios, is widely acknowledged as one of the top artificial intelligence experts in the video game industry. Davis is a trusted advisor to some of the most important publishers in the industry and is active in the gaming community, serving as a Peer Panel Leader for the Academy of Interactive Arts and Sciences Peer Panel for Gameplay Engineering. Editor-in-Chief of the Journal of Game Development, he is a highly sought speaker who presents in academic and game-focused venues, and has been interviewed for online, print and television media
CONTACT:
Sandy O’Toole, Mad Doc PR, [email protected].